SOCIAL MEDIA INTERN FOR GOVERNMENT RELATIONS DEPARTMENT
Goal: Find an intern who earns college credit by developing and executing a social media strategy for Government Relations (GR) that uses multiple platforms to enhance the Bank’s Public Policy Network (PPN).
Skill Set:
· Track record of running social media platforms on behalf of a business, student group, organization
· Feed all appetites, age-brackets, socio-economic groups, audiences
· Experienced in working to increase likes, shares, engagements for social media platforms
Ideal Background Qualifications:
· College or technical school student – Marketing, Public Affairs, Communications majors
· Adept at all social media platforms (minimum: Facebook, Twitter, LinkedIn, Instagram)
· Clean digital footprint
· Experience running social media platforms in professional, organized ways
Tasks/Research to be Undertaken:
· Put together a plan to increase likes, shares, engagement rates
· Research/best practices/presentation on social media strategies by other quasi-coalitions
· Testing on deployment of different types of messages – what resonates and with whom, on what platforms, times of day, “the sweet spots”