Social Media Intern FHLBank Pittsburgh

SOCIAL MEDIA INTERN FOR GOVERNMENT RELATIONS DEPARTMENT

Goal:         Find an intern who earns college credit by developing and executing a social media strategy for Government Relations (GR) that uses multiple platforms to enhance the Bank’s Public Policy Network (PPN).

Skill Set:

·        Track record of running social media platforms on behalf of a business, student group, organization

·        Feed all appetites, age-brackets, socio-economic groups, audiences

·        Experienced in working to increase likes, shares, engagements for social media platforms

Ideal Background Qualifications:

·        College or technical school student – Marketing, Public Affairs, Communications majors

·        Adept at all social media platforms (minimum: Facebook, Twitter, LinkedIn, Instagram)

·        Clean digital footprint

·        Experience running social media platforms in professional, organized ways

Tasks/Research to be Undertaken:

·        Put together a plan to increase likes, shares, engagement rates

·        Research/best practices/presentation on social media strategies by other quasi-coalitions

·        Testing on deployment of different types of messages – what resonates and with whom, on what platforms, times of day, “the sweet spots”